The IFW Anti-Counterfeiting program protects your reputation, your brand equity and customer loyalty from the negative effects of counterfeit merchandise in the marketplace. IFW, through key relationships with local law enforcement agencies units across the globe, has provided actionable intelligence on the ground which has led to numerous raids, seizures and arrests worldwide.
The global value of counterfeiting is worth $1.77 trillion. The global total of all Anti-Counterfeiting seizures is only $1.22 billion – a mere 0.07%. The almost non-existent Anti-Counterfeiting action on the ground has encouraged rogue entities to produce and distribute counterfeits at an alarming rate. Counterfeit goods from luxury apparel, aircraft engine parts, to life-saving medicine have saturated the market. The dilution in sales leads to a massive amount of lost revenue for brand owners. Counterfeit and substandard products erode brand equity and can potentially cause life threatening situations and damaging lawsuits.
IFW can identify and target prolific offenders, conduct search and seizure operations and shut down factories and warehouses on the ground through collaboration and strategic alliances with local law enforcement agencies globally.
The occurrences of counterfeiting resulting in lost revenue can be significantly reduced by combining IFW’s Anti-Counterfeiting program with the IFW Online Brand Protection program, bringing two powerful intelligence resources together to combat global counterfeiting at its roots.