Sports & leisure industry operators are at particular risk of cybercrime
For brand holders within the sports and leisure sectors, uncovering online threats is now more critical than ever. Unauthorised use of your intellectual property will divert traffic from your brand and expose your customers to fraudulent sites or counterfeit goods. Customer diversion results not only in loss of revenue but also a dilution of your brand equity. Listings offering unauthorised products on rogue sites expose your customers to pirated or counterfeit content and can lead to reputation issues. The sharing of pirated or illegally streamed content can dent revenues for major sporting events and rights holders.
Counterfeit event tickets are also becoming a bigger issue due to advances in technology. Fake recommendations on social media and peer review websites create a ‘false economy’ for travelers. And a lack of visibility in the social media and app marketplace environment can lead to the distribution of counterfeit goods, again leading to loss of revenue and reputation damage. The sale of counterfeit goods represents between 5 and 7 per cent of all world trade. Within the sporting goods sector, the loss due to fake products in Europe alone is estimated at more than €500 million. Globally, 22 per cent of customers have knowingly purchased fake products.
More than €500 million is lost annually in revenues and up to 2,800 jobs are lost within the sector through the indirect effects of consumers buying counterfeit goods. The major professional sports leagues in the United States lose an estimated $13 billion to sales of counterfeit merchandise and apparel.